2,000+ members in the ShelfMade community

The Modern Replacement for Food Brokers

Cut out brokers. Keep your 5%. Get on shelf with ShelfMade.

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Replace your broker. Keep your margin. Get on shelf.

The problem

Broker Submissions Are Chaotic

Submissions are messy and inconsistent. Brokers use different formats, decks are often incomplete, and many brands aren’t retail-ready. Buyers end up wasting hours sorting through junk just to find a few viable options.

Shelfmade's solution

ShelfMade Verified Submissions

Retailers receive only clean, consistent submissions in their exact required format and always on time. No messy decks, no missing information, and no wasted meetings.

The problem

The Founder’s Challenge

Many founders miss critical category review windows simply because they don’t know when they happen. Brokers take 5% of sales indefinitely and often ignore smaller brands unless they are top performers. On top of that, submissions are repetitive, time-consuming, and founders have little visibility into what happens after they are sent.

Shelfmade's solution

The Smarter Path to the Shelf

With ShelfMade, suppliers know exactly when retailers are reviewing, have their new item forms completed automatically, and get submissions delivered directly to buyers in the required format. All of this happens without brokers, missed deadlines, or commission cuts.

What We Offer

Category & Retailer Review Calendars

Never miss a window again. ShelfMade shows you exactly when retailers are reviewing your category, the info brokers usually keep hidden.

Demo

Automated New Item Forms & Submissions

One brand profile maps into every retailer’s required format. Submissions are delivered clean, complete, and on time — the same way a broker would, without the 5% cut.

Demo

ShelfMade Verification

Only retail-ready brands can submit. Every submission is vetted (AI + human check) for packaging, pricing, compliance, and operations — so buyers only see what’s worth their time.

Demo

AI + Human Hybrid

AI handles the repetitive admin (tracking calendars, filling forms, sending follow-ups). Human category reps run monthly review calls, manage buyer conversations, and support strategy — giving you broker-level support with full visibility.

Demo

Ongoing Broker Management

Beyond submissions, ShelfMade keeps you retail-ready. Track sample shipments, manage promo calendars, and stay organized with your human rep — so you keep the same benefits you’d expect from a broker, just automated, transparent, and streamlined.

Demo

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Category & Retailer Review Calendars

Never miss a window again. ShelfMade shows you exactly when retailers are reviewing your category, the info brokers usually keep hidden.

Demo

Automated New Item Forms & Submissions

One brand profile maps into every retailer’s required format. Submissions are delivered clean, complete, and on time — the same way a broker would, without the 5% cut.

Demo

ShelfMade Verification

Only retail-ready brands can submit. Every submission is vetted (AI + human check) for packaging, pricing, compliance, and operations — so buyers only see what’s worth their time.

Demo

AI + Human Hybrid

Demo

Ongoing Broker Management

Demo

Scroll to see more

Category & Retailer Review Calendars

Never miss a window again. ShelfMade shows you exactly when retailers are reviewing your category, the info brokers usually keep hidden.

Demo

Automated New Item Forms & Submissions

One brand profile maps into every retailer’s required format. Submissions are delivered clean, complete, and on time — the same way a broker would, without the 5% cut.

Demo

ShelfMade Verification

Only retail-ready brands can submit. Every submission is vetted (AI + human check) for packaging, pricing, compliance, and operations — so buyers only see what’s worth their time.

Demo

AI + Human Hybrid

Demo

Ongoing Broker Management

Demo

Scroll to see more

Category & Retailer Review Calendars

Never miss a window again. ShelfMade shows you exactly when retailers are reviewing your category, the info brokers usually keep hidden.

Demo

Automated New Item Forms & Submissions

One brand profile maps into every retailer’s required format. Submissions are delivered clean, complete, and on time — the same way a broker would, without the 5% cut.

Demo

ShelfMade Verification

Only retail-ready brands can submit. Every submission is vetted (AI + human check) for packaging, pricing, compliance, and operations — so buyers only see what’s worth their time.

Demo

AI + Human Hybrid

Demo

Ongoing Broker Management

Demo

Scroll to see more

What We Offer

Category & Retailer Review Calendars

Never miss a window again. ShelfMade shows you exactly when retailers are reviewing your category, the info brokers usually keep hidden.

Demo

Automated New Item Forms & Submissions

One brand profile maps into every retailer’s required format. Submissions are delivered clean, complete, and on time — the same way a broker would, without the 5% cut.

Demo

ShelfMade Verification

Only retail-ready brands can submit. Every submission is vetted (AI + human check) for packaging, pricing, compliance, and operations — so buyers only see what’s worth their time.

Demo

AI + Human Hybrid

Demo

Ongoing Broker Management

Demo

Scroll to see more

Category & Retailer Review Calendars

Never miss a window again. ShelfMade shows you exactly when retailers are reviewing your category, the info brokers usually keep hidden.

Demo

Automated New Item Forms & Submissions

One brand profile maps into every retailer’s required format. Submissions are delivered clean, complete, and on time — the same way a broker would, without the 5% cut.

Demo

ShelfMade Verification

Only retail-ready brands can submit. Every submission is vetted (AI + human check) for packaging, pricing, compliance, and operations — so buyers only see what’s worth their time.

Demo

AI + Human Hybrid

Demo

Ongoing Broker Management

Demo

Scroll to see more

ShelfMade is the first true broker replacement

Combining AI + human reps to get brands in front of buyers without the 5% commission.

AI + Human Hybrid

AI tracks review calendars, fills forms, and formats submissions. Human reps manage buyer conversations and follow-ups so nothing slips through.

Cost Advantage

Brokers take 5% of sales. ShelfMade replaces that with a flat SaaS fee — saving all ShelfMade verified brands tens of thousands each year.

Transparency

See every review window, submission, and buyer reply in your dashboard. Buyers only get ShelfMade Verified submissions.

Speed + Accuracy

One profile powers submissions to every retailer. ShelfMade removes repetitive admin work and ensures error-free forms.

Everything a broker does, only automated, transparent, and without the 5% commission.

Value

Services

Advantage